"Eco-Driver On Board" Drives Tangible ROI

BrightFleet can help your organization achieve it's sustainability goals by focusing your drivers on operating equipment in a safe and efficient manner.


In November 2007 the International Transport Forum held a Workshop where sponsors from around the world presented the results of a variety of eco-driving training programs.


Topics reviewed included some of the successful practices in integrating eco-driving into national policies. This two day meeting explored, in addition to national strategies, policies to promote eco-driving in different modes, communication campaigns and partnership programs as well as issues of measuring, monitoring and evaluating of eco-driving initiatives.


The overall finding indicated that immediately after eco-driving training, average fuel economy improvements of between 5-15 percent on group level were recorded for cars, buses and trucks. The best results for individual drivers showed 20-50 percent improvements in fuel economy under test conditions.


Separate studies by Ford Motor Company, Isuzu, the Ministry of Economy, Trade and Industry (METI) Japan, (as well as many others) indicate the average driver can attain closer to a 25% improvement in fuel mileage; and with continued training, feedback, and incentives - most drivers can can maintain these improvements over time.


One successful case-study of a fleet eco-driving program returning terrific ROI happened here in the US in 2009 when Polk County, FL saved over $500,000 in fuel costs and considerably reduced county fleet emissions using a voluntary program for fleet drivers to adopt proven eco-driving program techniques in their every day work.


More recently, FedEx Japan described eco-driving as an "operational imparitive" when the tsunami and nuclear disasters of 2011 disrupted fuel supplies across the country. The risk of supply line interruptions is not limited to Japan. Many regions of the world store a ready-supply of refined fuel that will last only a few days in the event that a natural (read: hurricane, earthquake) or man-made disaster should cause similar supply line interruptions.

Reducing Government Petroleum Consumption

The Department of Defense (DOD) and all other Federal agencies are required to submit semiannual "Sustainability/Energy" scorecards to the Office of Management and Budget (OMB) as required by Executive Order (EO) 13514, "Federal Leadership in Environmental, Energy, and Economic Performance" of 2009. In the area of transportation management, agencies are graded on their progress and continuing actions towards reducing petroleum consumption, as required by EO 13423, "Strengthening Federal Environmental, Energy, and Transportation Management" of 2007 and EO 13514.


The training in this area was recently updated and is delivered as a comprehensive three-part web based program. A recent Federal Motor Safety Administration (FMCSA) study finds that well-designed web-based instruction (WBI) is an effective means of training a widely distributed work-force, concluding "evidence also suggests that technology-based instruction, including WBI, is less costly and potentially more effective than traditional instructional methods when developed by staff experienced in the design of online training".


BrightFleet is able to quickly ramp-up and deliver a comprehensive driver training program that is designed specifically to help organizations reduce their vehicular petroleum consumption. BrightFleet "Eco-Driver on Board" training is easily scalable, and is "low hanging fruit" for reducing petroleum consumption when compared with other more costly options like equipment replacement.

Driver Efficiency Improvement Cycle

Studies indicate that the positive effects of driver training quickly fades unless good habits are reinforced continuously over time. Starting with a solid company policy on eco-driving, followed by sustained eco-driving training and messaging, followed by valuable feedback, this program encourages continuous improvement and driver development.

In December 2010 BrightFleet.com was spun-off of FuelClinic.com to handle all fleet-related work. FuelClinic is a project with a long history and deep understanding of eco-driving, was cited in the "EcoDriving: American Programs and Results" December 2009 case study presented in Copenhagen, and is considered a subject-matter-expert in eco-driving driver improvement programs. BrightFleet can bring that depth of understanding to your fleet.

 
 

Instructional Designers


This training content was created with the help of a specific group of professionals called Instructional Designers. These professionals specialize in adult learning theory and how to maximize the efficiency of training content.


What they told us is that not all adults learn the same. The three leading adult learning styles include: those who learn best through reading comprehension, those who relate to information strongly through statistical figures, numbers and graphs, and lastly individuals who learn best through a combination of audio and video.


This training has adopted these learning styles and incorporated them into all of these training programs. The end result is comprehensive training programs that are very engaging and memorable.

High Retention Training Schedule


Clients commonly run their training programs annually. This includes the Hazard Perception Evaluation used once a year, in combination with baseline training modules assigned with different due dates weeks apart to reduce overload and maximize retention.


It has been proven that delivering training in smaller portions, rather than all at once leads to better overall retention and stronger permanent learning effects. We recommend training on a monthly basis to keep safety at the forefront throughout the year.


The program is flexible enough to customize training to fit an organizations needs, whether that be monthly, bi-monthly, or weekly, we can meet your particular training needs.